Explainer Video
Have you ever faced the challenge of communicating information to an audience who are short on time and attention?
When it comes to providing instruction, telling a story, or making complex information digestible, at scale, few tools are as powerful as an explainer video. So much so that they are our most commonly created package.
The most compelling case for an explainer video is its ability to leverage resources like time and information throughout your business process.
Want to walk your future clients through your onboarding process without being present? Done. Have a new employee starting and want to get them up to speed? Done. Have a complex case study that needs to be packaged in a compelling way for stakeholders, done.
What is an explainer video?
Explainer videos are quick and creative ways of explaining to your audience what you offer, a process in your business, or an idea that needs translating into a compelling message.
Explainer videos communicate your products, services, and processes so you don’t have to.
Practical and hyper-effective, think of explainer videos as the workhorse of your video marketing strategy.
In the B2B market, having your client experience a great explainer video during onboarding builds trust in your brand. In contrast, in the B2C market, these videos improve the client experience by reducing friction when deciding on a product or service.
Why are explainer videos so impactful?
According to Hubspot’s report on animated video statistics, most people (94%) watch explainer videos to understand the product or the brand better, and 84% of the watchers decided to make a purchase after the video.
66% of people said they’d prefer to watch a short video to learn about a product or service. 18% would instead read a text-based article, website, or post. (Elite Content Marketer)
Insivia's social media video statistics show that viewers can retain about 95% of the information from the video compared to 10% of the information while reading the text.
No matter how you break it down, those figures are outstanding for any business looking to see a practical return on its digital marketing investment.
The reason explainer videos have such incredible reach, and effectiveness boils down to practicality.
For a business, creating a brilliant explainer video to educate their team or audience instantly will not only save time and resources but will also ensure that their ideas and messages are communicated in a way that is on-brand every time.
Case Study - Sally Callander Law - Client Testimonial.
Client testimonials are powerful. Sally Callander Law already had great brand messaging across her website and socials. We took the key elements of her service and packaged some core questions to pose to her raving fans in a full-day client testimonial session which outputted eight separate videos for social, web & LinkedIn. Now that’s leverage.
Case Study - DARCHE Outdoor Gear - Product Tutorial
Product tutorials are a key driver in the DARCHE client experience & sales process. We were approached to create 2 explainers,4 social cuts & an image gallery for 2 new DARCHE products. After firming up location, talent & scripts we captured these product explainers in a half-day session with the Founder of DARCHE, Darren.
Explainers are best presented when scripted and storyboarded before shooting to ensure messaging is clear and concise.
How to make a great explainer video
Explainer videos can be straightforward, and although we encourage creativity to ensure viewer retention and interest in the content, a few must-have elements will drive success in your explainer video.
Tell a story
Avoid a brief description of your product or service that will disengage your audience by framing your information through a story. A simple shift towards a narrative storyline will help your audience to relate to the information and connect it with their own experience and understanding.
Explain ‘why’
Every business is trying to solve a problem and deliver unique value, so don’t tell us ‘what’ you do; instead, tell us ‘why.’ Focusing on the ‘why’ will make your explainer video more exciting and let the audience understand why the content is essential/relatable/beneficial to them.
Get to the point
Explainer videos are practical, and most people who click on your video have done so to learn something specific from your content. They are not interested in hearing you waffle about something unrelated to the topic, so quickly get to the point and keep the information relevant and engaging.
Include engaging visuals
Adding visual elements such as onscreen text and lively graphics will work wonders to underscore and communicate your key points and ensure the informative content is more digestible for your audience.
Thinking about making an explainer video for your marketing strategy?
Practical and powerful, explainer videos are an obvious choice for any brand that wants to connect with its audience and share information in a way that will make people sit up and pay attention.
If you’re interested in an explainer video for your brand, get in touch.